Blog, Events blog

Case Study: Innovative Farmers – Great Beer Debate

On 3rd January, AVE Services provided audio visual equipment for the Innovative Farmers Great Beer Debate, held at St. Edmund’s Hall, Oxford.

The debate explored how different varieties of barley and hops impact the flavour of beer, as well as the challenges currently faced by British beer producers.

This event followed the success of the previous year’s Great Cheese Debate, and once again brought together attendees from both Oxford conferences as part of a programme of fringe events celebrating British farming.


Speakers Included:

  • Emma Gilleland – Director of Brewing, Marston’s PLC

  • Greg Pilley – Owner, Stroud Brewery

  • Rob Saunders – Agronomist, H.L. Hutchinson Ltd

  • Will Godwin – Assistant Manager, Hampton Estate

  • Chris Garratt – Head Maltster & Managing Director, Warminster Maltings Ltd

  • David Wilson LVO – Farm Manager, Duchy Home Farm

The debate was chaired by Anna Hill of BBC Radio 4’s Farming Today.



Panel discussion at a corporate conference with attendees seated at tables, overhead lighting enhancing the venue ambiance.




Panel discussion at a corporate event with audience engagement, set in a wood-paneled venue with AV equipment.


AVE Services’ Equipment

To ensure clear sound and smooth running of the debate, we supplied:

  • 4-Speaker PA System – Clear, balanced sound across the venue

  • Wireless Handheld Microphones – For panelists and audience interaction

  • Wireless Lapel Microphones – For freedom of movement during speaking

  • Push-to-Talk Microphone – For structured discussion management

  • On-Site Technical Support – Ensuring the event ran seamlessly


Plan Your Debate or Panel Event

AVE Services specialises in providing audio visual solutions for debates, conferences, and panel discussions.

📧 Email: [email protected]